Imaging
the
Politics,
Culture,
and
Events
of our
Times

Circulation: 42,000 copies per week
The Metro Herald, a resource of Davis Communications Group, Inc., is published weekly. The Metro Herald is a member of the National Newspaper Publishers Association (NNPA), the Virginia Press Association (VPA), the Newspaper Association of America, the Associated Press (AP), and the National Press Club (NPC).

Publisher/Executive Editor
Managing Editor
Paris D. Davis

Art Director/Webmaster
Glenda S. King

Executive Manager
Gregory Roscoe, Jr.

Assistant to the Editor
Daisy E. Cole

Senior Business & Security Correspondent
Rodney S. Azama

The Metro Herald is certified by the Maryland Department of Transportation and copyrighted by the Davis Comunications Group, Inc. The Davis Comunications Group, Inc., is certified as a small and minority business.

All unsolicited manuscripts should be accompanied by a self-addressed, stamped envelope. The publisher assumes no responsibility for unsolicited material. No part of this publication may be reproduced by any means without prior written consent from the publisher.

Regular subscription rate: $75/year for home delivery.
Single issue price: 75¢.

Click on the MAILBOX ICON to mail us your questions and comments. Click on the SUBSCRIBE ICON for information on home delivery. Click on the INFO ICON for information on advertising in The Metro Herald.

WHO WE ARE . . .

In Maryland, The Metro Herald is the only black-owned newspaper in Anne Arundel, Carroll, Charles, Howard, and Montgomery counties. It shares readership with one other minority-owned newspaper in Prince George's County.

The Metro Herald shares readership with four other black newspapers in Washington, DC.

In Northern Virginia, The Metro Herald is the only black-owned newspaper in Arlington, Fairfax, Fauquier, Loudoun, Prince William, Stafford, Spotsylvania, and Westmoreland counties, as well as in the cities of Alexandria, Fredericksburg, and Richmond.

The United States Congress receives 1,000 copies weekly of The Metro Herald. Members of the area delegations are regular contributors as well as readers of The Metro Herald.

The Metro Herald is distributed to the public school systems of the seven major metropolitan statistical areas (MSAs) surrounding the nation’s capital, which include two of the most affluent counties in America: Fairfax County, VA, and Montgomery County, MD.

The Metro Herald is found in every library in Arlington, Fairfax, Montgomery, Prince George’s, and Prince William counties, as well as in those libraries in the cities of Alexandria and Fredericksburg (the Rappahannock Regional Library System).

The Metro Herald serves the six campuses of the Northern Virginia Community College (NOVA) and its two sister institutions in the Virginia Community College System (NOVA).

Several Metro Herald cover stories have been reprinted for use in institutions of higher learning, including the University of Texas (the April 1995 feature on "Queen Bess," the first black aviatrix), and the Corcoran Gallery of Art/Education Department (the April 1998 "Rhapsodies in Black" exhibit).

The Metro Herald is delivered—complimentarily—to all county government buildings within its readership circumference.

Two-hundred of the largest black businesses in the area subscribe to The Metro Herald.

The Metro Herald has a readership factor of four; that is, for every person buying or picking up a copy of this award-winning newspaper, three others are likely to share that copy with the original reader. Thus, with respect to readership, The Metro Herald can claim a readership in excess of one-hundred fifty-thousand weekly (42,000 x 4). The readership estimate is even more significantly enhanced if the hundreds of "hits" on the "virtual version" of The Metro Herald—the one available on the Internet (http://www.metroherald.com)—are also included.

THE TARGETED METRO HERALD
READER IS:

A member of a stable, dual-income family earning $35,000 or more.

A college graduate working as a professional in an administrative or a managerial position.

Involved as a volunteer in civic, educational, political, religious, and/or social organizations.

Concerned about issues that affect the entire community and involved in the resolution of those issues.

Primarily a member of a minority/ethnic group.

Is more than likely a female: women readers outnumber their male counterparts 53.1 percent to 46.9 percent, respectively.

Is more than likely between the ages of 25 to 50 (47 percent), followed by ages 51–65 (23 percent), 18–24 (20 percent), and 65+ (10 percent).

NOT ONLY THAT . . .

Two out of every five Metro Herald readers are active or retired federal/military personnel.
93.1 percent of Metro Herald readers voted in the last general election! Approximately forty-eight percent of those voting have children of voting age living at home. Of that 47.8 percent, 62.4 percent—nearly two out of every three—children voted in state and local elections.
There is almost an even split between conservatives and liberals in The Metro Herald reading audience.
Of those Metro Herald readers considering themselves seniors—55 and older—98 percent voted in the last general election.

URBAN/SUBURBAN MIX

The Metro Herald provides advertisers with balanced coverage to the most affluent households in the District of Columbia and its outlying jurisdictions.

In addition to serving selected Zip codes in the Disrict of Columbia, The Metro Herald is the only minority weekly distributed to the top 19 neighborhoods in key Maryland and Virginia suburban areas.

A large percentage of the suburban Maryland circulation is targeted to Prince George's County, home to 8,000+ African-American firms, which per capita is more than in any other county or state in America. Prince George's is also home to the largest concentration of African-American millionaires in this nation. Another targeted suburban area: Montgomery County, MD, which ranks first in Maryland and 11th in the nation in average per capita income ($33,614, U.S. Census Bureau).

CIRCULATION AND DISTRIBUTION

The Metro Herald utilizes a circulation strategy that includes distribution through professional, social, and educational groups, as well as outlets that are traditional minority colleges, churches, hospitals, and municipal centers.

In addition to direct mail, The Metro Herald is sold in over 250 retail outlets—select High's Stores, Safeway stores, 7-11s, and independent Barnes & Noble, Borders, and Crown bookstores. The newspaper is delivered by independent distributors to these outlets.

The Metro Herald has a paid subscription base of more than one-third—or 16,000—of its total circulation of 42,000.

For additional information:
The Metro Herald
901 North Washington Street, Suite 603
Alexandria, VA 22314
703/548-8891 (voice) • 703/739-1542 (fax)
e-mail: pjr@metroherald.com greg@metroherald.com