Paris D. Davis
Glenda S. King
Gregory Roscoe, Jr.
Assistant to the Editor
Daisy E. Cole
Senior Business & Security Correspondent
Rodney S. Azama
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WHO WE ARE . . .
In Maryland, The Metro Herald is the only black-owned newspaper in Anne Arundel, Carroll, Charles, Howard, and Montgomery counties. It shares readership with one other minority-owned newspaper in Prince George's County.
The Metro Herald shares readership with four other black newspapers in Washington, DC.
In Northern Virginia, The Metro Herald is the only black-owned newspaper in Arlington, Fairfax, Fauquier, Loudoun, Prince William, Stafford, Spotsylvania, and Westmoreland counties, as well as in the cities of Alexandria, Fredericksburg, and Richmond.
The United States Congress receives 1,000 copies weekly of The Metro Herald. Members of the area delegations are regular contributors as well as readers of The Metro Herald.
The Metro Herald is distributed to the public school systems of the seven major metropolitan statistical areas (MSAs) surrounding the nations capital, which include two of the most affluent counties in America: Fairfax County, VA, and Montgomery County, MD.
The Metro Herald is found in every library in Arlington, Fairfax, Montgomery, Prince Georges, and Prince William counties, as well as in those libraries in the cities of Alexandria and Fredericksburg (the Rappahannock Regional Library System).
The Metro Herald serves the six campuses of the Northern Virginia Community College (NOVA) and its two sister institutions in the Virginia Community College System (NOVA).
Several Metro Herald cover stories have been reprinted for use in institutions of higher learning, including the University of Texas (the April 1995 feature on "Queen Bess," the first black aviatrix), and the Corcoran Gallery of Art/Education Department (the April 1998 "Rhapsodies in Black" exhibit).
The Metro Herald is deliveredcomplimentarilyto all county government buildings within its readership circumference.
Two-hundred of the largest black businesses in the area subscribe to The Metro Herald.
THE TARGETED METRO HERALD
A member of a stable, dual-income family earning $35,000 or more.
A college graduate working as a professional in an administrative or a managerial position.
Involved as a volunteer in civic, educational, political, religious, and/or social organizations.
Concerned about issues that affect the entire community and involved in the resolution of those issues.
Primarily a member of a minority/ethnic group.
Is more than likely a female: women readers outnumber their male counterparts 53.1 percent to 46.9 percent, respectively.
Is more than likely between the ages of 25 to 50 (47 percent), followed by ages 5165 (23 percent), 1824 (20 percent), and 65+ (10 percent).
NOT ONLY THAT . . .
The Metro Herald provides advertisers with balanced coverage to the most affluent households in the District of Columbia and its outlying jurisdictions.
In addition to serving selected Zip codes in the Disrict of Columbia, The Metro Herald is the only minority weekly distributed to the top 19 neighborhoods in key Maryland and Virginia suburban areas.
A large percentage of the suburban Maryland circulation is targeted to Prince George's County, home to 8,000+ African-American firms, which per capita is more than in any other county or state in America. Prince George's is also home to the largest concentration of African-American millionaires in this nation. Another targeted suburban area: Montgomery County, MD, which ranks first in Maryland and 11th in the nation in average per capita income ($33,614, U.S. Census Bureau).
CIRCULATION AND DISTRIBUTION
The Metro Herald utilizes a circulation strategy that includes distribution through professional, social, and educational groups, as well as outlets that are traditional minority colleges, churches, hospitals, and municipal centers.
In addition to direct mail, The Metro Herald is sold in over 250 retail outletsselect High's Stores, Safeway stores, 7-11s, and independent Barnes & Noble, Borders, and Crown bookstores. The newspaper is delivered by independent distributors to these outlets.
The Metro Herald has a paid subscription base of more than one-thirdor 16,000of its total circulation of 42,000.
For additional information:
The Metro Herald
901 North Washington Street, Suite 603
Alexandria, VA 22314
703/548-8891 (voice) 703/739-1542 (fax)
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