There are many ways of advertising online, and not everything should be expensive. For starting entrepreneurs, advertising using two of the most popular social media apps can be a good start.
Whether you are selling small products, such as souvenir bracelets, or selling your house quickly for cash, advertising online is a great way of making people aware that you are offering something.
It is important to note that advertising is not limited to professionally shot commercials or graphically designed publication materials that you see online. In fact, advertising does not need to be too expensive for starting entrepreneurs who are looking for ways to effectively sell their products.
Below are some of the ways you can advertise online with just the help of two of the most popular social media apps today – Facebook and Instagram.
But first, the basics
Before we go into depth on how you can advertise using your social media apps, it is important to first learn the basics of advertising online.
First, take good photos of your products. Remember the saying, “A picture paints a thousand words”? Well, in your case, you need those words to describe how your potential customers will benefit if they buy your product. Besides, they will only buy things they find attractive so if you upload pictures that are blurry or grainy, there’s a huge chance the Internet will just ignore it.
Second, highlight your product’s unique selling proposition. Remember that this is the Internet and there’s a huge chance that other people are selling the same products as you do. Overcome the competition by highlighting how your product is the best choice, whether it has more of feature X or it has feature Y that the other brands do not have. Whatever it is that separates your product from the competition, let your customers know.
And third, strive to have a good following. This will help you expand your reach to potential customers. There is no specific formula for having a good following. Just make sure that you continuously post on your accounts and follow other people who already have a strong following. Interact with your followers and ask them to share your page with their friends and family.
Advertising on Facebook
One way of advertising on Facebook is by joining groups that sell and buy stuff. You can post your products there with a short description of what you are selling and ask them to message you in case they are interested. You can also ask them to spread the word and let other people know that you are offering such products.
Advertising on Instagram
Create an account for your products and post Instagram stories about your products. You can also post quick facts or the price list of your products on your IG stories and then archive them to your “Highlights” section so your Instagram followers can see them anytime.
Don’t underestimate the power of influencers
Advertising agencies and PR firms tap the help of so-called influencers to peddle products. These influencers already have a huge following so if your product makes it into one of their videos or blog posts, more people will surely be aware that it exists.
There are a lot of ways to advertise your products online. But always remember to be responsible when posting about your products. At the end of the day, ensuring that your customers get value for their money is the key to achieving their loyalty.