Businesses are coming up with new ways of advertising their products and services every day. Many are still using the standard marketing tools that work for some but are now usually ignored by the public. With how much information big companies are feeding people, we tend not to look around to avoid advertisements that ask a lot of brainpower to process. Some other companies are trying to be as interactive with the public as possible by employing strategies that either cost a lot or take too long before results can be seen.
But looking at the customer’s viewpoint, an important factor that gets our attention and encourages us to interact more with a brand is the fun and creative aspect of an advertisement. These strategies have to be well-thought-out but can be relatively cost-effective. If you are looking for a different approach to engage with prospective customers that will not cost you a fortune, here are some ideas that you can use to boost your brand.
One way to go about advertising your business is by using merchandise with your brand on it. Apart from the usual posters and tarpaulins left in certain spots hoping to be seen by the people, having your employees (or even customers) wear clothing that bears your business name or products can help you attain more brand awareness. Iron-on vinyl designs can be used to print words, pictures, patterns, and basically any kind of graphics on anything like shirts, bags, jackets, hats, and other fabric materials. Embroidered designs are also becoming popular but will cost more as the embroidery can be more durable and may last longer (depending on the quality) than the previous option.
Another fun marketing strategy is the use of tiny advertisements. Most ads that we see today are fighting to catch your attention with how large, bright, and colorful they are. They make use of giant billboards and digital screens in an in-your-face manner. But going the opposite route can help to make your brand more engaging. Tiny advertisements can go in many forms like posters, pamphlets, and stickers that are small enough but still legible. Depending on how you disseminate these printouts, you will pique the interest of your viewers with the fun, unique, and informal way of telling them about your brand.
Secret Deals and Giveaways
Giveaways are known to be an effective way to garner a lot of interaction with target customers. Many brands make use of deals like “buy one, get one free” or percent-off deals that can sometimes feel shady to customers as some are inclined to think that they are being ripped off compared to the products with no offered deals, causing them not to buy anything at all. Even though some brands are honest with these free deals, it can be more intriguing if a mystery surrounds the offer. Many businesses employ “secret” menus, deals, and giveaways that encourage people to do continuous business with you to get a hold of these bargains.
Photo and Video Contests
Organizing contests is another creative marketing strategy that encourages people to engage with your brand. It not only taps other consumer groups but also strengthens relationships with current customers, making them loyal fans of your products and services. Different kinds of contests can be arranged. Many businesses use the power of the internet to reach more people. Here, photo and video contests are very popular as users can just post their entries and hope to win the prize. Trivia quizzes are also very interactive for audiences that looking to share their knowledge on a particular subject. However, the main part of this task that you should really think about is how to qualify the participants. The requirements that you will set should focus on promoting your brand and creating a wave that will benefit your business in the long run.
These methods may prove effective if done at the right time, in the right place, and with the right approach. They are relatively simple to execute and maybe cheaper than the usual strategies that many businesses employ. In addition, they give the task of marketing and advertising your products and services a creative spin. These will provide you with a lot of freedom in how you can engage with the public while encouraging them to be more involved with your activities. You will definitely be personalizing your brand and giving it much character that your customers will enjoy and come back to time and time again.